#VIDEO PRODUCTION PROCESS PROFESSIONAL#

These shots enrich your video’s storyline, as they establish the context behind your video and support your video’s narrative arc. B-roll footage is extra footage of your premises, company, and any additional facilities. One of the most vital parts of the production stage is filming the b-roll. This is the stage where you can sit back and put your faith in your producer’s creative talent. Setting up all the sound, filming, and lighting equipment.The production phase can include the following:

#VIDEO PRODUCTION PROCESS PROFESSIONAL#

A professional video production company will spend this time capturing all the footage required to bring your brand or product story to life. Now, if all the steps in the pre-production process have been followed, the production stage itself should go off without a hitch. The production phase involves filming all the necessary footage for your corporate video content. Quite literally, this is when producers actually start to produce. They should also have a schedule in place, with all locations booked and equipment ready. It is helpful to have a representative from your business at this meeting, even if it’s just over the phone.Īt the end of the pre-production phase, a professional company should have a finalised script and story, approved by all stakeholders. Next, your production company will hold a pre-production meeting, where details such as the timeline, narrative, and location specifics will be finalised. You don’t need to have all the answers, but the more information you can share about your business, the better. Within this meeting, be prepared to answer any specific questions around the brief, including more details about your brand personality, tone of voice, and target audience. Your production team will likely hold an initial meeting to discuss your objectives for the video. This is the correct stage in the process for the producer to ask a business all the necessary questions. Pre-production is the stage where most discussions happen around the project.

Lining up the equipment required to bring the vision to life.

Scouting for the best locations to film in.

Selecting the talent if there are any characters in the story.

Picking a narrative that conveys the product or brand message in a way that will resonate with the target audience (and, most importantly, make sense!).

Breaking down the budget to make the best use of it and ensure everything is covered.

Taking a closer look at the objectives and developing a strategy to meet them.

Pre-production can include the following steps: We’ll organize ourselves ahead of time so the production phase can be focussed purely on content creation. We’ll look at the business’s brief in great detail during this period and decide what is needed. It’s the planning stage and is all about preparing and organizing everything for the impending production. Now, this could very well be seen as the most important stage of the process. Read on for a better idea of what to expect in each phase of the process: Pre-ProductionĪt Kartoffel Films, we kick off all video creation with a pre-production phase. Video production is made up of three main stages: pre-production, production, and post-production, as illustrated in the video production process flow chart below: You should also specify your budget, deadline, and required deliverables.īack to the process –– let’s start by breaking it down into stages.

This brief should include your objectives and information on your target audience, brand tone and personality, and key messages you want to land. You must kick off the video production process with a detailed creative brief. We’ve learned a lot along the way and developed an efficient process to deliver a range of high-quality videos.Ĭurious as to how we get to our end result? We’ve detailed all our steps for a behind-the-scenes look into how the corporate video production process works. But generally, there’s a basic video production methodology that all professional producers tend to follow.Īt Kartoffel Films, we’ve got years of experience producing promotional videos for both well-established and growing businesses. Of course, the exact process will vary a little depending on the style and type of content required. There’s a lengthy process that goes on behind the scenes to help bring a business’s vision to life. Contrary to what some may believe, producing a corporate video isn’t as easy as hitting record on your camera.

Every stunningly produced corporate video you’ve seen is the result of a meticulous video production process.

Video production process