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5 Ways To Boost Restaurant Sales With Big Data Or, you can use big data to garner information on how much customers spend when they’re using coupons.

You can track customer order behaviors and use them to display recommendations to customers. And big data can help you do it.ĭo you offer coupons? Great! How are your customers using them? Do they order pizza? What other kinds of foods do people who order pizza typically eat? Big data gives you the answers. So, maximizing your online portal’s value is crucial. Create Better Online Ordering SystemsĦ0% of consumers eat out at least once a month, and the vast majority of them ( 70%) want to use YOUR online ordering system, not a 3rd party platform. But, how? Below, we discuss 5 ways restauranteurs can use big data to their advantage. In a nutshell, big data means big profits. Heres’ why 79% of business execs say that ignoring big data is seppuku - there’s simply too much opportunity in data. Pair that with the average 10% reduction in costs, and you’ve got yourself an ROI machine. Businesses that use big data analytics see an average profit boost of 8 – 10%. The analyzing aspect - that’s the science.Īnd it pays. Finding ways to gather data, employing real-time data streaming, and using the right programs to store data is the art. Meanwhile, the management team combines thoughtful business practices with key technologies to boost profits and earn new business.īig data is similar. The kitchen pumps out delicious food for hungry diners. Restaurants are the perfect blend of art and science.

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Learn How To Boost Restaurant Sales With Big Data The number one question about big data? Basically, restaurants want to know how they can transform all of that data into real money. This is where data analytics, data scientists, and AI come into play. Essentially, big data is helpful only when you do something with it. However, that doesn’t really explain big data’s significance. Sure, many points of data equal a data set. That’s 1.7 MB of data per earthling per second. In fact, we’ll have more than 40 trillion gigabytes of consumer data by 2020. And there are many customer touchpoints in the restaurant industry.Ĭustomers interact with you in-store, engage with you on social media, order from your online portals, and browse your website to look for menu information. Leveraging big data is also about using data intelligently, garnering meaningful business results from that data, and gathering it at every customer touchpoint. However, the term itself is a little confusing.īig data isn’t so much about the data set itself it’s what you do with it.

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It’s mentioned in tech news articles, vendor software documentation, and almost every business-related blog on the planet. What is Big Data Anyway?īig data is everywhere. They can tell you what your customers want and how you can create food faster, better, tastier, and at scale.įrom the kitchen to your website, data can transform your restaurant.īelow, we talk about how restaurants can use big data to create tangible results. Packed in each customer interaction is billions of data points waiting to be utilized. But, data is one pillar that can instantly set you apart from your competitors.

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Sure, branding and unique operations can still be critical drivers of success. One that garners immediate, meaningful results for your restaurant. What if you could maximize profits without resorting to untried (and expensive) operating methods? Think about an algorithm created from billions of points of data. The question is: can you boost restaurant sales with big data? Chick Fil A discovered how to leverage empathy. Dick and Maurice McDonald figured out how to streamline outputs. In the past, maximizing these variables meant thinking outside-the-box. Between supply chain management, marketing, and employee turnover, you deal with a plethora of variables. Your restaurant probably operates on tight margins (5 – 6% on average).

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